VirtueMart theme aims to greatly improve the user's experience with a help of some special plug-ins, such as import/export tools, VM themes, payment extensions, language packs, shipping extensions. etc. Essentially the most advanced plug-ins are the ones created directly from Joomla just like the 'product slideshow' feature which is great for attracting customers to buy more products and/or services.
VirtueMart theme presents a wide variety of options for those looking to make a professional and cool looking e-commerce site. Having the ability to attract customers with products and organized categories, the user can only increase income and overall sales.