There are several places on the internet where a site owner can find Zen Cart templates that use their specific organization color scheme and branding. By using Zen Cart themes it enables the web site to use the colors and branding associated with a certain brand or possibly an established brick and mortar retailer. It is very important to have a standard branding and color scheme shared by all facets of a business.
A web site owner may decide to go and hire a web designer to give his online store a highly customized look, it has some disadvantages however. First is the time needed to find the right designer with the needed skill set, designing for Zen Cart is rather different from designing web sites working with more popular HTML and CSS languages.
Another aspect to consider is the time it requires to meet with the designer, have them produce a design mock up or two, and then make revisions before final design approval. If time is of the essence then using a pre-configured top quality Zen Cart Themes is definitely the route to take.
The upside to employing a designer to give your website a custom look is that you'll have an original design that helps your web site and business be prominent among the others. Certainly your web site is often the first opinion a customer has of your business- really don't miss this chance!
Dont forget the fact that a skillfully designed web site instills confidence in your products and helps keep customers on your web page, increasing the odds of them making a purchase.