Choosing design for your future web site is a complex and tedious process. The header graphics, logos, business icons and content placeholders and of course the fonts - all this stuff needs to be well designed. While doing this keep in mind the business area and desires of your potential customers.
Think about your potential customers expectations - use the proper business icons, buttons and styles for content blocks.
First of all you need to decide what's the main audience of your web-site and what do your potential customers expect. Name, hosting provider, content and design style need to be carefully chosen in line with the results of your research. You should feel what colors and styles of business icons as well as other elements of design reflect the business area your company presents.
Please keep in mind that different colors evoke certain emotions in various groups of people. For example, you've got a night-club related business and want to create awesome web presence. Use business icons of bright disco colors and unusual forms and you will get the amazing result. Some tints of red as manifestation of passion and sex are pertinent for business icons, logos or buttons in such a case. If you're building the web site for some consulting company its look and feel is supposed to be clear, calm and reserved. As well avoid playful lines and also light-minded graphics. Cool colors and simple recognizable shapes of business icons are preferable. Such a internet site will make your potential clients believe into professionalism and stability of your company.