Remember the easiest way to success -it is simplicity. Simple business icons, clear texts and enough spaces on your web page these factors show a serious potential, safety and stability of your company. Black, white, gray and blue are the most often used colours in creation of business icons. Verdana is the best readable font ever, so it's recommended for use in the wordings for business icons if there are any. Black text on white business icons with some boardings or light shapes is classical. The content blocks are to be of light, close to white colours. business icons style requires minimalism. Creating a large amount of multi-color icons, flashy objects, logos and graphics you risk to produce the internet site messy.
Unique business icons is the right choice
The new web pages which are not so reputed yet demand professional look to make the Internet surfers notice them. The most widespread website design style used by the artists all over the world is web 2.0 style. Exclusive logo is anyway the face of your company represented on the net.
Cool content used in the modern design is efficient. But if you want to make your website unique use unique design. Copying and stealing ideas of other companies trade logos or corporate styles is harmful for your web page reputation. Unique logos and business icons should be easily recognizable and carry a pure idea of what's actually being offered by your company.